Roper Buick GMC

Buick's lineup could be in for a big of a shake up, and we here at Roper buick GMC are quite excited! While the edgy style of models like the Buick Regal always manage to capture out attention like no other, Buick is looking to add some more diversity to their lineup in order to appeal to a wider audience.

And, just how is Buick planning to do this? The American automaker is seeking…

When it came time to name their new small sedan, Buick new that they needed to pick a name that said it all. It needed to lure in new customers, while also representing the brand in a way that appeased existing ones. Rather than go with the expected alpha-numeric system, or even a storied moniker as they may have done in the past, Buick decided to stick it out and think of something both inspiring…