How Did the Buick Verano Get its Name?
Published Wednesday, 29 June, 2011 by Blog Admin. Categories: News.
When it came time to name their new small sedan, Buick new that they needed to pick a name that said it all. It needed to lure in new customers, while also representing the brand in a way that appeased existing ones. Rather than go with the expected alpha-numeric system, or even a storied moniker as they may have done in the past, Buick decided to stick it out and think of something both inspiring…